Client
McDonald’s UK
Sector
Restaurant
LOCATION
Nationwide (Midlands to Scottish Highlands)
Services Delivered
Creative Concepting, Sustainable Print, Fabrication, Installation
MCDONALD’S REIMAGINED – BRAND CONSISTENCY AT SCALE
For more than a decade, McDonald’s has relied on Leading Edge to support its ongoing in-store transformation programme across the UK. In fact, 2024 marked a significant milestone in this journey: the delivery of our 500th McDonald’s Reimage. This achievement reflects not only the strength of our partnership but also our shared commitment to brand consistency, innovation, and customer-first design.
As consumer expectations evolve, McDonald’s continues to adapt its restaurants to meet modern demands – including digital ordering, accessibility, and flexible dining formats. Consequently, they required a scalable and impactful restaurant interior branding solution that could be rolled out seamlessly across multiple locations with varied layouts and audiences.
A Nationwide Restaurant Interior Branding Solution Built for Modern Hospitality
Working in close collaboration with the McDonald’s UK team, we developed a tailored signage and graphics package designed to support their next-generation service vision. Every element – from striking murals to eco-conscious print materials – was carefully chosen to enhance the brand’s presence while improving the customer journey in every environment.
Importantly, we ensured that every solution was modular, efficient to install, and visually consistent across diverse store formats – from compact high-street sites to larger drive-thru locations.
What We Delivered
Bespoke Wall Murals and Protective Coverings
We produced and installed custom-designed wall graphics, incorporating protective finishes to enhance durability. This approach maintained a polished, professional appearance throughout high-traffic areas.
Sustainable Print Solutions
As early adopters of sustainable print innovation, we applied our exclusive recycled coffee bean material across key touchpoints. Not only did this align with McDonald’s sustainability goals, but it also delivered bold, high-impact visuals that supported brand storytelling.
Refreshed Staff Areas
To improve the team experience, we refurbished breakout areas with functional, uplifting design elements. These updates were tailored to each store’s layout, ensuring a comfortable and cohesive environment for employees.
Wayfinding Signage and Window Graphics
We installed intuitive wayfinding solutions and window graphics that enhanced navigation, accessibility, and brand visibility – both inside and out. These graphic elements guided guests with clarity while reinforcing brand identity.
A CONSISTENT EXPERIENCE FROM MIDLANDS TO THE HIGHLANDS
Whether in a busy city centre or a rural town in the Scottish Highlands, McDonald’s customers now enjoy the same high-quality, immersive environment. Our national installation teams ensured precision, coordination, and consistency at every location – meeting strict timelines while upholding exceptional standards in design and fabrication.
Ultimately, this nationwide rollout delivered more than a visual refresh. It provided McDonald’s with a scalable restaurant interior branding solution that reinforces brand values, enhances customer satisfaction, and elevates the in-store experience across every site in the UK.
At Leading Edge, we transform physical spaces into branded environments that engage, inspire, and perform – on every scale.
Let’s elevate your in-store brand experience.
