Client
JLA
Sector
Retail
LOCATION
Nationwide Roll Out
Services Delivered
Creative Concepting, Fleet Design, Fabrication, Installation
JLA FLEET REBRAND – PRECISION ENGINEERED FOR IMPACT
When JLA—leaders in commercial laundry, catering, and heating solutions—set out to refresh their national fleet, they needed more than simple vinyl wraps. With over 250 engineer vans operating across the UK, consistency, durability, and visual clarity were essential. They came to Leading Edge for a solution that could meet these demands and elevate their mobile presence.
We developed a commercial fleet vehicle branding solution that blended technical accuracy with bold design. As a result, JLA’s updated fleet now communicates professionalism, trust, and nationwide coverage with confidence.
A Fleet Rebrand System Engineered for Performance
We set out to build a robust branding system that could endure the daily demands of service while delivering standout visibility on the road. To achieve this, we worked in close collaboration with both the JLA team and their vehicle fit-out partners. By fully project managing the rollout, we ensured branding aligned seamlessly with vehicle handovers, minimising downtime and maximising efficiency.
What We Delivered
Custom-Crafted Rear Chevrons
We designed bespoke, colour-matched rear chevrons that were precision-cut to follow the exact contours of each vehicle. Additionally, we incorporated rounded radius corners to prevent peeling and extend the life of the graphics.
Premium Wrap Materials
Each van received a cast Avery wrap, post-print cured for durability. We applied a high-gloss overlaminate to protect against wear and UV damage, resulting in a clean, professional finish that lasts 5–7 years.
Seamless Installation Scheduling
To keep operations smooth, we scheduled installations in line with equipment fit-outs. This approach allowed for efficient handovers, ensuring each van left fully equipped and rebranded at exactly the right time.
A Fleet Presence Built for Impact and Longevity
From the distinctive chevrons to the clean logo application, every part of this commercial fleet vehicle branding project reflects JLA’s commitment to quality and reliability. This rebrand wasn’t just about visual upgrade—it created a cohesive, high-impact identity that rolls out across the country, supporting brand awareness and operational excellence at scale.
At Leading Edge, we do more than apply graphics – we turn fleets into powerful brand assets that work as hard as your people do.
Let’s power up your fleet branding.
