Client
High Seat Limited
Sector
Retail
LOCATION
Nationwide Roll Out
Services Delivered
Creative Concepting, Design, Fabrication, Installation
HSL COMFORT STORES – CRAFTED COMFORT, CURATED IMPACT
When HSL – High Seat Limited – approached us to refresh the visual identity of their Comfort Stores, they were seeking more than just signs; they needed a retail signage solution for furniture stores that would honour their heritage of handcrafted quality while delivering a modern, welcoming experience. At Leading Edge, we collaborated closely with the HSL team to create a vibrant, purpose-driven signage system that blended style with substance. The result is a retail environment where every element—from the exterior fascia to the internal graphics—conveys comfort, trust, and care with clarity and contemporary flair.
a retail signage system designed to welcome and inspire
We focused on creating a signage system that improves visibility, strengthens brand recognition, and builds customer confidence. Throughout the project, we worked collaboratively with the HSL team to develop a cohesive, end-to-end solution that elevates every touchpoint.
What We Delivered
Bold Exterior Signage
We applied vibrant colour palettes and clean, modern typography to create a bold presence on the high street. This approach grabs attention and instantly communicates HSL’s commitment to comfort and quality.
Durable Finishes and Premium Materials
To extend the lifespan of each sign, we used premium-grade materials paired with UV-resistant finishes. As a result, the signage maintains its visual impact across both indoor and outdoor environments.
Strategic Lighting Integration
We incorporated ambient lighting into key signage elements. This not only boosts visibility but also adds warmth and dimension, making each store feel more inviting.
Cohesive Interior Graphics and Wayfinding
Inside, we installed branded graphics and directional signage that guide visitors effortlessly through the space. These elements reinforce the brand identity while improving navigation and comfort.
A RETAIL ENVIRONMENT BUILT FOR CLARITY AND COMFORT
From the entrance to the seating areas, every element of this retail signage solution for furniture stores contributes to a warm, cohesive, and professional environment. The finished space not only enhances the customer journey but also reflects HSL’s long-standing commitment to craftsmanship, comfort, and care.
At Leading Edge, we do more than deliver signs – we help brands speak louder, bolder, and brighter.
Let’s create your next navigation system
